Portfolio

Designed and optimized a series of landing pages for a SaaS product using Figma and Replo. Focused on compelling copy, clear CTAs, and streamlined user experience to maximize lead generation and sign-ups.

Engineered a high-converting e-commerce experience for a premium skincare line (Vibrant Glow). By executing rigorous A/B testing on the product and checkout pages using Instant and GemPages, I identified and implemented winning UI variations including streamlined 'Subscribe & Save' options and trust badges. This data-driven approach significantly reduced cart abandonment and maximized overall sales continuity.

Enhanced product page performance for an online fashion retailer by optimizing layout, imagery, and calls-to-action. Implemented persuasive copywriting and social proof elements to boost add-to-cart rates.

I designed a cohesive, warm, and premium UI. I structured the page as a visual story: starting with a clear value proposition, followed by a "Why we made it" section to build empathy, and using expert endorsements (doctors) and media logos (Forbes, Healthline) for instant credibility. I integrated a "week by week" timeline to manage user expectations and a transparent ingredient breakdown. The mobile-first design ensured that the lengthy content remained easily scannable with clean typography and clear, sticky call-to-action buttons.